Well, overall, it depends on who your target audience is. If your target audience is the public, you would want to put your information out, get facts on the table and lay them out. If you're dealing with media, you want to ensure that they have all of the information needed to make an informed decision.
Some discussions that will occur over the next few weeks will be with parliamentarians. There may be NGOs. There could be other representative stakeholders. There are a variety of things that we're looking at. It's fairly wide. It's not finalized. Some of it's finalized. Some of it's at the stage where it's being completed. It's going to be early April by the time we do our last visit. So these things are all being ironed out. But we're going to have an approach that will reach parliamentarians. I think we need to be getting the message out.
I read some of the transcripts, in the Belgian parliament, for example, of how they're killing whitecoats on the ice. Those were some of the statements that were made. My point is that they're more interested in Europe...some of the comments were made that any killing of animals is becoming not so acceptable. My response on that is if that's the case, stand up with integrity and oppose it on that basis. Don't oppose it on myths and falsehoods and those things that are out there. Have the integrity to do that.
They're the types of issues that we have to get out. We have to get out the facts. I think it's important. We have to be able to ensure, in one-on-one meetings with significant ministers and people in Europe, that these are the facts, that what they're hearing is unconfirmed information based on propaganda campaigns that are feeding off ENGOs and other particular groups.
It's not just a one-faceted approach; it's a multi-faceted approach we have to use in getting the message out.