I think you've hit the nail on the head in terms of what we should be doing. That's why we're trying to look at this ocean-to-plate approach and bring value to the fishery.
There's no question that notwithstanding the challenges, the wild salmon fishery is kind of a derby-run fishery to some extent. That's what we're trying to have a look at, because troller-caught wild salmon is worth a lot of money, and salmon caught by seiners as well.
We need to figure out how to work with industry to enable them to catch the fish at the right time to get maximum market value. It's a question of how we manage the fishery to give those people the best possible living with high-quality wild salmon that is worth a lot of money.