The point of all this is that we can't afford to go out there because of the cost of production. They don't pay a licence fee. We have a licence fee. I mean, it just goes on and on. It's not an even playing field.
We know what the market is. We know what the market can take. The problem is that when you give somebody 40% of the market, who are you going to deal with? You're going to go to the guy with the 40% of the market, and then you leave everybody else out. That's what's happening. They're doing that, and that's our problem.
What's happened there is that if we keep increasing it and they get 50% of the market, you don't go and deal with us. For instance, if you go by chronological order in terms of where I am, I'm in the Prince Rupert area; it's after Heiltsuk. Just as a quick lesson, herring spawn from south to north, and salmon spawn from north to south. If I'm in the salmon business, I'd do better in Prince Rupert, hypothetically, on the Skeena sockeye than on the Fraser, but the Fraser's not open.
When you deal with herring--