It's clear that the message in Europe has generally been the message presented by the Humane Society of the United States, in the past IFAW, and other organizations. They have a point of view that is...you know, “skinning alive” and all those kinds of accusations. If people think critically about it, it's kind of silly. Who's going to try to make a living selling products where you're skinning an animal alive? It's just silly.
What we've done now is we have focused on Europe. When parliamentary committees like this have met in the Hague or in Berlin, we've sent people. For instance, we sent the director general of resource management there to present our case, our data.