Thank you very much, Mr. Chair, and welcome to our guests.
I realize that you can't answer for all the presentations, but we have a lot of ground to cover, and I'm not going to repeat some of the questions. I'd also like to acknowledge Lawrence's work in this field. And on that marketing strategy, I agree it's a small start on a huge problem, but I would like to give credit to Minister Shea for saying we have to get on and get some things started. I think we have to see a lot more of that type of thing, and I know she's quite keen to hear what comes out of here.
What I want to do is quickly separate what's immediate from what's long term, because we've been hearing, and we'll continue to hear tomorrow--I'm from Southwest Nova and I know we'll get an earful tomorrow--from the harvesters. We talked about dialogue this morning, and in the long term, yes, I think everybody agrees when times are tough it's not a time to throw darts; it's a time to sit down and figure out what we are going to do in a strategic way so that we do all make money. That's the bottom line here.
Can I ask you, though, first, from your industry's perspective, what do you see as the most critical immediate steps that have to be taken? I'm including government and industry alike in that response. What do we have to do that's both different and immediate that would help in the short term?