The fisherman has to make money. The processor has to make money. The guy I sell to has to make money. And the guy who's going to eat the lobster in the end has to make money to be able to buy it. Everybody has to make money. Right now, that's not happening. The people who were eating the lobster aren't making money.
People are out of work and they're losing their homes. People are out of work all over the U.S. This is where our market is, in the U.S. Are you going to go out to Red Lobster and spend $100, or are you going to keep that $100 and put it toward your mortgage payment to try to stay in your house for another month?
Lobster is a luxury item, whether we like it or not. People like to eat lobster in good times. In bad times they're more embarrassed to eat lobster, because they think they're celebrating and having a hell of a time, but they're actually losing their house. They're not going to eat lobster. They'd rather eat anything else but lobster right now.
Until people get back to work, it's going to be tough.