Yes, we have a major problem in marketing in lobsters. Yes, we need new products. We need new development. We need product research, development, whatever, to find a new product. We haven't had a new product go into the lobster industry in 25 years. We need some innovation, but half a million dollars is not going to touch it. Half a million dollars would buy a few advertisements saying how lobster's good to eat and here's how to open a shell. Half a million dollars is only a drop in the bucket to what's required for this industry.
On March 31st, 2009. See this statement in context.