It could be as simple as a microwavable product—something easy for the housewife to pop in the microwave. It could be microwavable bags, microwavable lobster. In the U.S. a couple of years ago, a gentleman invented a casket type of thing for putting one lobster in the microwave. I think we need to take that in a couple of steps.
On March 31st, 2009. See this statement in context.