They certainly do have to sell it. I think the processors would be working with various organizations, whether it's the Food Technology Centre or with CCFI or other groups, to either produce new products or maybe have a more aggressive marketing approach and go into new markets as well.
I think the problem is what our colleague from the Magdalen Islands alluded to earlier: no one solution fits everything. I believe there will be a number of things tried, and hopefully some will be successful, to allow us to come out of this downturn.