That had a huge effect in the Halifax area. A lot of people were buying a product that they were scared to buy before, because it's always been at an inflated price, and people assumed that it was a luxury product. And now it was cheap, so they bought it and they loved it and they went back.
John mentioned something about the Olympics. Yes, we need somebody who wants to promote the product. That would benefit the fishermen and the buyers, as well.