It's directed towards marketing, promoting the product itself. And I'm sure we can find somebody who knows how to promote a certain aspect.
We have a local newspaper in Halifax. I'd like somebody who works in an office all week to open the newspaper on a Saturday afternoon and see a full-page colour ad of a nice red lobster. The Chronicle-Herald would love the funding, and maybe the individual would tell his wife, “You know, that sounds good. Why don't we have that ?” I think there are many things we could do to promote the product itself, and I'm not an expert in that--far from it.