Clearly someone like the gentlemen we heard before you, who is concerned about costs and even entering the industry, will choose to continue based on his assessment of the certainties of return. Part of that is about the brand. The reason we pay more for our Nike shoes than another brand name shoe is because of the brand. The brand means something. If our Canadian brand of lobster is being damaged by unreliable quality, then we're not going to get standard pricing.
What if the Government of Canada set up an agency on a trial basis, for a year or two, and supported it on the basis that it would be taken over by the fishers and it would be voluntary after that? It would have to prove some results. Do you think something like that, if it gains some momentum, could get the support of the fishers to improve our quality, reliability, and get our product to market on a more cost-efficient basis? What do you think?
Mr. Thompson.