It's nice to get the lobster out there—more people get a taste for it. As for Subway, more people run through Subway in a day than through any high-end restaurant. I haven't had much time to think about it, but off the top of my head I wouldn't think this would be a terrible thing, because more people would be tasting it. But if they end up with one of these lobsters with nothing in it and no flavour, that wouldn't help at all.
So I guess it could go both ways.