Well, we're open to any suggestions, but we know what didn't work. I don't know how we would identify what would work. I certainly had an eye-opener when it came to how much money these special interest groups have at their disposal to carry out these media campaigns. They've been talking about banning the Canadian seal hunt for quite a while. They made it a mission and they've spent millions of dollars on this issue. We always analyze the actions of the department and take note of.... What we hoped would have been effective here has not been—I'll admit that—or we wouldn't have this ban today.
On May 12th, 2009. See this statement in context.