I agree with the comments by the deputy. I would also add that I think, and I've said it to the committee before, that we all have a role to play in educating the Canadian public. Independent polling shows that the majority of Canadians in recent polls didn't support this issue. It's difficult to sell it to Europeans in 23 languages in 27 different countries. How do you reach out to people in their living rooms in 23 languages? It would cost hundreds of millions of dollars in advertising for an industry that imports, most recently, two to three million dollars' worth into Europe.
I think we need to keep getting the message out that it's sustainable and humane. We need to be pushing those messages continuously. And we need to be doing that with Canadians, because I've often heard abroad—and they cite polls and statistics—that Canadians don't support this issue either. Why do you expect Europeans to keep the doors open when Canadians don't support it? It's tough to hear that in another country. Anything we can do on a broader scale to educate.... It's a tough sell.