One of the things that has been discussed before in terms of restructuring the industry is what kinds of things you can do to prevent effort creep. In the past history of some of these things there's been effort creep, so that's one of the reasons I wanted to ask who is buying into this report. But ultimately, at the end of the day, how do you prevent that effort creep?
On May 14th, 2009. See this statement in context.