Thank you, Mr. Chair.
I have one comment and a question, I guess. Throughout the report you talk about structural change in the industry and that structural change has to happen. The whole idea of making this optional does not appear to put structural change in the industry. I'm having a hard time getting my head around that concept, and that's a concept I'd like you to comment on.
I want to ask one question, and you can answer that. In the April 28 edition of L'Acadie Nouvelle, the three maritime provinces now have a marketing scheme going whereby if you buy a case of Moosehead product, you get $5 off lobster. It's not so bad that you can have your beer with your lobster; that's okay. But at the end of the day, that's with the Superstore. I had a wholesaler who was really very disenchanted with this program call me about this. Can you comment? I thought it was a neat program in terms of generating interest, but at the end of the day I'd like your thoughts on a program like that.