We promote snow crab at various events and in various circumstances. We had a snow crab promotion in Europe a couple of years ago at the European seafood show. This usually has theme years, and one year we had a snow crab theme.
To be perfectly honest, again, it comes to resources. In the last two years lobster has hit the wall so hard that it has been a bit of a focus.
We have focused on snow crab. We still do. As I mentioned, we're working a lot on China now with lobster, and at every opportunity we like to tag snow crab along.
The thing about snow crab is that there are opportunities for live crab, but for the most part we sell frozen sections. You don't have all the logistical issues in China or other Asian countries that you have with live lobster, for example. Frozen lobster products or frozen snow crab are a lot easier to deal with when you get into some of these new markets.
We certainly will be looking, and we have looked, at opportunities for snow crab.