Following the 2007 announcement by Minister Hearn about “ocean to plate”, in terms of trying to build value into the fishery, creating stability of access and allocation--that's the shares, essentially--and trying to have fishermen focus not on fixing their problems by getting somebody else's fish to fish, which is a zero-sum game, but rather seeking ways to add value, we had a series of so-called summits. We had a crab, shrimp, and lobster summit that looked at the characteristics of the industry, not just with fish harvesters but also with buyers, processors, and, more importantly, I think, with the people who market the product and who buy the product on the receiving end. They looked at the characteristics of the fishery and looked at where we were not getting the best value and how we might change.
That's where these things come from. They come from those kinds of discussions with a group of people from the industry--not just harvesters but also processors, provinces, marketers, buyers in foreign countries, and so on.