This is on the chain of custody and the traceability side. You talked about its link to the use of eco-labels. One of the processes I'm familiar with--and I'm sure Mr. MacAulay is as well--is that when McCain's, for example, has a french fry, they take it all the way back, through the storage and right into the field, if they end up with a problem.
Are we envisioning that's the kind of thing in the supply chain here where this could end up going? I could see it for aquaculture, because you could really trace it down to the fish farm where it came from. But with this whole eco-label, do you see that happening as part of this chain of custody and traceability?