It's probably a combination of factors. The cost is certainly one that's valid.
I think being organized is another reason. If you have a vertically integrated organization, it's easier to go through the process.
I also think the corporate world was more quickly in tune with the trend. They hopped on this trend very quickly. I've done this particular presentation with many industry forums on the east coast and the west coast—but mostly on the east coast—to talk to inshore harvesters about this trend and how they need to get ready and prepared to be able to sell their products.
At the end of the day, most fishermen fish because they want to sell their fish, and they need to be more connected to the reality of the markets. We've been trying to get that information out to harvesters so that they're more informed.
I know for a fact that the lobster industry across Atlantic Canada is starting to look at this. Some of them have started to do MSC pre-assessments. Others are looking at alternatives.
So the movement is moving there as well.