It certainly has hit the corporate boardrooms. There are currently no labels associated with carbon footprints. I understand when a lot of the large retailers are looking at developing their green policies, they are also looking at the carbon footprint. But there are no certifying organizations out there right now focusing on the carbon footprint.
The fishing industry tells me, and I'm sure they could tell you in more detail, that while the eco-certification trend, based on environmental impacts and environmental considerations, sustainability, is continuing despite the recession, the carbon footprint is frozen right now or delayed because of the recession. However, Loblaws, Wal-Mart, all these other organizations are looking at their green policies and considering the carbon footprint with packaging, recycling, and seafood sustainability.