I don't know if this particular red list or these kinds of wallet card lists are having specific impacts on consumer decisions. The best people to ask are those in the industry. I'm sure they've looked at this and have probably assessed it.
But you are right that those in the industry hardly have a choice in looking at the whole issue of sustainability if they want to continue selling their products. DFO has been giving them that message over and again for the last couple of years, connecting them to the realities of the market demands.
We're not promoting one or another; they just need to be aware of the fact that markets are demanding proof of sustainability. They are also increasingly aware of these particular campaigns and information out there about their seafood products.