That is a choice that can be made and has been made in other countries. Iceland as a country, pursued by the industry, has decided not to adopt MSC or another third party eco-label. They're in the process of creating their own.
At the end of the day, though, this is a market demand. It's what the markets are asking for. My experience to date is that the markets are asking for third party assessments. They want to hear from somebody who's independent from the industry and from governments. That is exactly the reason why the department did not follow the route of setting its standards.