It's something that the industry is watching very closely, particularly the industry that's involved in MSC processes. They're worried about the bar being lifted with time.
There are two things to look at in respect to that. Ecosystems management—we learn about new things in the ecosystem every day. So our management has to adapt to that information. I have no doubt that eventually there'll be some different things for us to look at in the context of management and science. Therefore these eco-labels may have to adapt to that.
On the other side, these organizations and this industry paying into getting the certificates and trying to maintain them are not going to want the standards to start moving up with the process. What I have seen with the FAO guidelines adopted in 2005 is that a lot of them are trying to change their processes to adapt and conform to the FAO guidelines. Some of them have changed their processes. The Marine Stewardship Council has heard, loud and clear from the industry around the world, that their processes need to be more business minded and more cost effective. So they're also trying to adapt in that respect. I think that's good for competition. It's good for the industry overall to have these kinds of changes happen.