I hear those concerns regularly, and obviously we've heard them today. The ENGOs are not accountable to Canadians. They're accountable to their donors, I guess. However, at the end of the day, it's the markets that decide what seafood to purchase. I continue to think that markets are getting more and more informed about what's out there, and they are setting aside those that are not credible and are going with those that they feel are more credible. They're informing themselves more and more about that.
The international community accepts standards. More people are benchmarking what's out there and are actually targeting those that are good and those that are not so good. They are making those studies public, putting them on the websites of their organizations, bringing them to different conferences and organizations... Seafood Choices Alliance created a conference 10 years ago on seafood sustainability. They've been meeting for 10 years. They bring large retailers, restaurants, chefs--