I think all of us can get a sense of the value to fisheries in general, sustainability of fisheries, through the eco-certification process. But I think we also have a sense that it could be susceptible to getting out of control. It's been going on for a number of years now. Organizations, and even those as well meaning as the Marine Stewardship Council, tend to find ways to justify their own existence by evolving—some would say devolving—over time.
Have we seen any of that? Is the process becoming more difficult? Are they putting more and more hoops that you need to jump through or does it seem fairly under control?