That's a very good question, and I'm going to answer the last part, which is on eco-certification. I'll ask Alistair to answer the first part on Canadian technology versus others'.
Eco-certification has been a significant issue with us for 10 years in the wild fishery. In Canada we have, I think, 22 fisheries that are certified. As you pointed out, it is not government saying that it's certified, but it's done by third-party certification. For the most part the gold standard has been the Marine Stewardship Council, MSC certification—but it's not the only one.
Aquaculture has been not as quick to establish those standards, but there are processes to establish them. The World Wildlife Fund and others have been working at establishing standards, and we've contributed to those discussions. We haven't seen the requirement as much from the retailers saying that they're going to expect certification. But we're watching that very carefully, and I think it will be an emerging issue. It will speak to issues like sea lice and fish health and densities and those types of things, which our industry is watching very closely as well.