It is in a challenge, both in the wild fishery and in aquaculture.
What I can say, though, is that these certification systems are based on FAO standards. The idea is that there's a world standard, which governments work on. And we're one out of the 170 governments, or whatever the number is. The certification bodies take those standards and say, okay, here's how we're going to test different fisheries and aquaculture, in our case, to see if they meet the mark.
So the standards are based on something we have a role in. But you're not wrong in terms of their having a significant effect on the market.