There are certification standards available right now for salmon aquaculture in the ocean or hatcheries. A lot of emphasis has been put on a couple of programs, including the WWF-sponsored program, the AFC, and the GAA best aquaculture practices certification program. These are attracting a lot of attention because they have moved more into the eco-certification zone. They worked with environmental groups directly.
At the beginning of these programs—and I would say here that I was involved with our company in the WWF program since its inception—there was never a focus on any one kind of technology. The idea was to identify standards that the whole industry could adopt in order to move it toward greater sustainability and less environmental impact, regardless of whether net pen or recirculation systems were being used, or whatever. It never focused on any one particular kind.