In a general sense, our business is about raising salmon for the population of North America, and everybody tells us that the population of North America is growing. Therefore, if our percentage of consumption is maintained per capita on a growing population, you will get increased demand. So that's the understanding we come back to when we say that our market is growing at 3% to 5% a year and, therefore, that our ability to produce salmon needs to grow at 3% to 5% a year.
Along the way of that straight line, there are ups and downs, based on what you mentioned, that is, supply and demand. So when supply is short, then people will pay more for a product, and when supply is great, they will pay less for a product. And that's what we're going through right now. We will have increased supply for the next few months, maybe a year or so; but over the long term, based on population growth, we expect that demand will continue to grow by 3% to 5%.
Dan, do you have anything to add?