I would just add to that from the perspective of it being a niche market, as we noted.
Coho provides a tremendous opportunity for a niche market. SweetSpring Salmon has done a very good job at developing that market. You can produce a coho salmon up to about three kilos within a year in a closed containment system. If you compare that to a rainbow trout in the same system, you're likely to get maybe one and a half to two kilos at best. And, coho salmon will sell for about $4 a pound compared to about $2.25 a pound for a rainbow trout.
As I always say, it's an exercise in mathematics. If you do the math, the coho comes out on top. If you do the math with Atlantic salmon, you need to be very large. The coho works well at a 100 to 200-tonne facility. To break even with salmon, as you've seen from the report, we're talking well over 1,000 tonnes of production just to achieve the economies of scale. With salmon, you're going up against the rest of the world, which is producing 1.3-1.5 million metric tonnes of salmon in low-cost production systems. It's mathematics.