I don't have much to add, but I would concur with that.
I don't see the marketing of closed containment salmon, or any fish in particular, as any different from marketing free-range chickens as opposed to traditional broiler chickens, or marketing organic product versus product raised on a conventional farm. It has a market niche. There will always be demand in that niche. Hopefully that demand will pay the premium price that is offered for that product. I think that's as simple as it gets on the marketing side.
I don't see our converting the North American or Japanese markets to having a very strong demand for closed containment salmon over net-pen salmon. I just don't see that as a reality.