Another thing we can do as Canadians is promote the unique successes of some aspects of the existing conventional net pens. I'm going to give you an example in a moment, but the context here is that under the new regulatory regime, we are reporting lots and lots of information to the DFO, and the federal government is now making it transparent to the public, which is a good thing. It's a good thing because we're doing a very good job, though there could be more representation of it, which would help differentiate us from some of the other growing areas that aren't willing to release information transparently like this.
The example I'm going to give you is something that's close to my heart, because it's something I've been working on with my company. It concerns waste control. Fish have to go, when they're in the pens, and their waste tends to settle to the ocean floor. It's something that is reviewed under the CEAA, and it's something we monitor frequently to ensure that it's kept within allowable levels.
I'm going to give you a couple of numbers. Under the new regulation we are not allowed to exceed 4,500 micromoles of sulphide at a specific location close to the pens, and once we're finished harvesting we are not allowed to put fish back in until that level of sulphides has dropped to 1,300.
The good news story is that on our farms, among the companies on the west coast, we shoot for that low level as the maximum. We try very much to keep the level of waste below 1,300. Why? It's because then we have maximum flexibility to reuse that farm site as quickly as we can to get the maximum use out of it. That's a story that's little known. We cut into our profits, perhaps, but we're respecting the environment and maintaining our flexibility.
Those are the kinds of context pieces that could be developed under this umbrella of transparency that would put our industry in a very good position.