One of the things that has happened to the salmon farming sector over the last year is there's been a lot of consolidation, so there are not a lot of players. The people who are in the business now are all family owned companies who have lots of experience and have been there around the same amount of time. I'm specifically referring to New Brunswick, but that's true for.... Other than the Grays, who are fairly new players in the farming side of the business, they're all companies that have been doing this for a very long time.
You would probably find, even though our company has eco-certification, that another company has a quality certification program, so there are some differences there, and of course we like those differences. They help us in the marketplace.
In terms of structure, and we all have to adhere to the same regulations, I can say that having 25 years of not just farming but of developing, designing, and building the equipment, not just the cages and the nets but the mooring structures on the ocean floor that hold everything in place...those are really the main reasons, I would say, why our escape record has dramatically changed. It's good. That isn't to say there couldn't be some devastating event. I think the farm that did lose the fish last Christmas or last fall--they were smolts, very young fish, so they didn't go very far. They just disappeared.
We recognize the importance.... I mean it's our investment. We are not going to want to see those fish leave and go up the rivers either. Also, as I said, we have this same interest in the conservation. We also share the same interest as the ASF.
Then there are the regulations in terms of reporting. We have an insurance sector that we have to answer to. We have a banking sector that we have to answer to. It's not like a hobby farm. It's serious business. We have a lot of checks and balances all throughout. We have divers in the cages all the time who are checking on the fish, but also on the equipment. And that's year round.