If you look to our original work, you will see that we provided both analyses: with and without a revenue stream from those products.
The first phase of our project analysis does not account for a revenue stream from those waste products. We are counting on a premium in the marketplace, and that premium has been qualified directly with suppliers. Today if you go to Safeway, you will pay $20 a kilo for your salmon, which was purchased from the farm at $6 a kilo, if they're lucky. The middle ground is eaten up with multiple distributors.
We've secured direct-to-marketplace contracts. That margin, the difference between $20 to the consumer and $6 at the farm gate, is shared between the end supplier and.... Why would we want to pay a bunch of middlemen the bulk of our profit for our endeavours?
So the Sobeys stores of the world and the Whole Foods of the world are coming to the table with contracts that say that if we guarantee a thousand tonnes of production per annum, they'll take it off our hands at much higher prices, because they're still making more money than they would have when they bought commodity salmon.
That's our vehicle to get started. I agree with you that in the long term we have the potential to commoditize, but the fish quality is higher. This has been demonstrated, and you'll see this on your visit to Freshwater. It's a premium product that is measurably premium; it's not premium because it has been labelled something nice, but because consumers and chefs have tested it. It always comes back that the closed containment fish is optimally exercised, it is grown in clean water, and so on. I pay a premium for grass-fed organic steak, and it's a massive premium. I will do the same for the fish that I feed my family.