There are two questions there.
The first point is this. I also read that article in the Campbell River newspaper and walked away quite annoyed, because I felt that it was a very biased synopsis of the meeting. At that meeting, we had several projects from around the world present their designs for closed containment, the economic analysis behind their systems, and the performance they expected.
There was indeed a wide range. In China, the cost to produce the closed-containment system was unbelievably low, and they didn't care too much about the energy costs on those systems. Atlantic Sapphire, which, as I said, was built for less than $10 million, which was the break point.... A net pen costs you about $8 million for the same level of production, so let's be clear here, and the operating costs would be similar.
So Thue Holm, the CEO at Atlantic Sapphire, is at a point where he can compete, but he is also very astute. Although he uses the word “niche”, as you have identified, he's demanding and getting a premium in the marketplace because of that.
Now, I agree if the entire industry moves towards that, then you commoditize that.
One of the other facts that's failing to be monetized here is this one. Because we capture the waste stream, which is both liquid nutrient and solid waste, alongside each of these farms there is the potential to directly inject that into high-end vegetable production and to boost the bottom line. Today, our open-net pens are throwing away a huge amount of revenue by dumping that valuable waste stream into the ocean, and the amount of opportunity there was captured in our original work.
Our CEOs today are rewarded by maniacally focusing on a single product and optimizing for the production of that product. It's done on the back of cheap energy, essentially. Going forward into the future, the waste streams of one industrial activity have to become the feedstock of the next industrial activity. The nutrient flow off the back of these farms is phenomenal.
Today we spray water all over the fields with chemical fertilizer injected into it, but the fertilizer in these farms is already there. We can grow tomatoes and peppers, for instance, straight on the back of these farms. Again, it expands rural economies. Again, it expands economic diversification and, again, secures a broader infrastructure in our rural communities.
Your questions are very valid. Your concerns are very valid. But I think the very purpose of the project that we're doing is to spearhead the solutions around escaping those conundrums.