My answer to that question is that the higher price is very justified. We have good evidence to support that.
I would encourage you to call Kelly Roebuck from Living Oceans as a witness. She has studied this extensively over the last two years. We have qualified input from Per Heggelund, the CEO of AquaSeed, who already sells close-contained fish in the marketplace. He gets the premium that we aspire to get.
So the answer to that is an unqualified yes: we believe that is supportable in the marketplace.