I know that there was a lot of focus on recirculating systems and their potential. Was it your sense that there was a widespread optimism or a sense of positivity that this would be something that would replace the current open-net pens that we have? I recall reading an article written about the workshop in the Campbell River newspaper, and you seemed quite positive about the Atlantic Sapphire results so far--and I hope they are positive.
The article referred to a conversation with Mr. Holm, the CEO of Atlantic Sapphire, who was a presenter. He said that the recirculation system he was developing there is a niche product. A small-scale facility such as his, he said, can't compete directly with the main farmed-salmon market.
This is where I'm having a little bit of trouble with your analysis. You're saying that it's organic so you're going to extract a premium on the sale of the item of perhaps 25%. Whether that's accurate or not, I don't know, but let's say it is. You would extract that because it is a niche product, but if it becomes the way everyone does it everywhere, for example, if that were possible, then would you get that premium? Also, in the transition of going from where we are to this, how do we stay competitive with the rest of the world that's likely going to continue farming in open-net pens?