Sorry. I don't mean to interrupt, but there are those programs out there; they're just strictly not particularly well developed in Canada at this point in time. The Marine Stewardship Council, based on the World Wildlife Fund and Unilever, started in the U.K. and is very strong internationally. It has a very strong following in Europe and now has a growing interest within North America. It has that MSC brand logoing. It's a fish with a check mark on it, outlining that this is a sustainable option, and that actual brand or logo appears on the seafood item at the store.
On December 6th, 2011. See this statement in context.