I understand, but are the supermarkets you deal with promoting this labelling? Do you find that it has an effect? Is the promotion that's taking place in your operation with SeaChoice changing the attitude of some of your customers? Are you educating your customers that they should not eat salmon from open-net farming? Am I understanding correctly? Is that what you're promoting in your business?
On December 6th, 2011. See this statement in context.