I think we understand that.
Let me ask you this question, then. Your decision about sustainability and farmed salmon is based on what facts? I don't want to know just that environmentalists think it's unsustainable. Surely you must base this on some coherent scientific facts, and we would probably like to hear those.
The follow-up question would be this, if I can leave you with these: how transparent is your process? Your SeaChoice, or you seafood choice, whatever it's called there—sorry—is the guide. It basically says that every Atlantic farmed salmon in the world is unsustainable. So how transparent...? When you make those decisions, are the fisheries involved in this? Do they get to make a case? Do you think there might be one fish farm somewhere, nicely located or something, that might actually meet your sustainability requirements?
It just surprises me that there would be this sort of blanket decision that every farmed salmon everywhere in the world is now on your unsustainable list. I would just like to know if that process of arriving at that decision is transparent in any way. I mean, is it available to the public, or do we just see the thing we carry in our wallet or purse?