I think that's a great question. If we think of the wild stocks that currently exist, many of them are being fished close to maximal capacity. Some are in decline, others are doing reasonably well. But I think we are approaching a point at which we are limited in the amount of fish that we can draw from the ocean to, in this case, convert into fish pellets. Anything that can be done to make that fish protein and lipid go further through alternate lipids, or improved growth efficiency, is what I think the industry is very interested in for this exact reason. The cost of fish proteins is going up as well.
On December 8th, 2011. See this statement in context.