I guess in that particular case, we're the same as probably you are in terms of some of the literature that's out there. The point that Karen made earlier, and I think you've used the word yourself, is that the perception issue is as important as the facts in this case.
We know consumers—such as yourself, myself, Karen, and others—will, in fact, make decisions based on perception. As there continues to be increasing information in the public on pesticide use in open fin fish aquaculture, our suspicion is that there will be increasing concern on the part of the public in terms of their decision to consume open fin fish aquaculture salmon.
Similarly, Karen's point is that there could also be concerns by the public, whether you're looking at fish feces, or pesticides, etc., and that those concerns could have a negative impact on the traditional fisheries, such as lobster.