The example that comes to mind is the lobster deaths that occurred in New Brunswick in the early nineties, and then again in 2009 and 2010. There were huge numbers of lobsters lost there within a 50-kilometre radius.... It was very alarming to fishermen in both Nova Scotia and New Brunswick that this was happening. It was then associated with exposure to chemicals that are required in open-net salmon farming.
What our fishermen immediately thought of was that we now have traceability coming into our industry. They're going to start tracing where the lobster come from—the boat it was caught in, the fisherman who caught it. Then you have the press talking about lobsters being killed because they were exposed to aquaculture pesticides.
It need only make you wonder that the perception in the world markets could be whether the lobster coming from St. Mary's Bay are now going to be exposed to these types of chemicals, and am I, as a person, willing to buy that product?