When we look at the number of shipments that have been coming in that we've caught, and the prosecutions, I think I've said it here before that a $50,000 fine on fish that is $4 or $5 a pound in the Toronto fish markets is seen by some to be the cost of doing business. If we can do the education and outreach and we can use the punitive measures to correct that behaviour through the enforcement under the act, then I think it's a two-pronged approach that will give us a higher degree of success.
On October 16th, 2012. See this statement in context.