Sorry, that was a key question. I don't know yet.
We work every day with Agriculture and Agri-Food Canada that has the mandate to support marketing of food products. I have a meeting with them later today on supporting our branding program with some money from a program.
The Canada brand work that they do around the world.... I met our trade commissioner from Ukraine in Europe last month. He had just done a huge promo of lobster, salmon, and a couple of other products, in Ukraine, using Canada brand money, in retail outlets in Kiev. Those are really important programs.