It's a tough question. I don't know the answer.
Eco-certification in general in seafood products has not been shown to dramatically increase prices. It has been shown to keep prices steady. As I said earlier, it has basically become a cost of doing business, which is challenging for the industry to accept. It's a big investment, but it's really something we can't ignore. We know that we have a sustainable fishery. Unfortunately, we just have to have someone else tell us. Also, having that MSC logo will help us with our branding strategy; there's no doubt about that. Maine is already using it in their promotional strategy.
I didn't mention it earlier, but another big factor here is that Maine is about to pass a bill in their legislature—I'm not sure whether it has been talked about here—which will implement that levy. They have been wrangling over how to share the levy. Maine, of course, is in America, so the state regulates both the buyers and the fishermen. It's a hell of a lot easier than here, in our system.
They're about to pass it. It has gone through the committee in Maine, so I'm convinced it will be passed. It will produce $1 million next year, $2 million the following year, and $3 million the year thereafter, providing $6 million for promoting Maine lobster. This is another reason that we have to get at this.
I'm sorry, I digressed there.