It's interesting, actually. We've done studies and we've asked people why they go fishing. The top five answers have nothing to do with catching fish, eating fish, or taking fish home for their freezer. They have to do with being outside, being with their family, and being relaxed. The recreational fishery is slightly more complex than just going out and getting a fish for yourself to eat. It's about all of these other values and experiences that people have when they're doing the activity.
On May 28th, 2013. See this statement in context.