I would just add one point, and then I'll ask Nadia to speak to the U.S. issue.
In your assessment, isn't that really the issue? The one thing, if we look at what Geoff Irvine said to this committee, that has made an enormous difference is the Canadian dollar in this challenge, and so we don't have the levers to address these things.
We do think that the Lobster Council is doing enormously important work that will address some of these things around marketing and quality, which will help to move these things forward. We've been participating with them on those issues.
I agree with Nadia that there are no simple solutions—but we are working on a set of them.
Nadia, on the international issue....